The visual identity for East Meets West was built from Guangyu Zhang’s intricate, surrealist artwork. Drawing on its symbolic richness, I developed a full design system that blended cultural iconography with Hennessy’s refined aesthetic. The goal was to translate the emotion and energy of the piece into tangible guest experiences across every touchpoint.
Every piece of collateral was designed to immerse guests in the world of East Meets West. From the moment they received the invitation to the final toast of the evening, each touchpoint extended the narrative through form, texture, and symbolism. Materials were chosen for their tactility and richness, with design elements that carried cultural meaning while upholding the sophistication of the Hennessy brand.
