Hennessy's Lunar New Year

Produced through Quintessentially for an evening at Bay Room and Manhatta, twenty-eight Liberty Street. A Lunar New Year celebration for Hennessy's ultra-high-net-worth members, themed East Meets West, anchored to the Year of the Boar and a first-time culinary collaboration between David Brinkman of Bay Room and Joe Ng of RedFarm. The identity took its cue from a single key visual by the Chinese artist Guangyu Zhang. A saturated, surrealist composition of lanterns, koi, mountains and vines against a hot vermilion. We treated it as a north star, not a backdrop. The job was interpretation, not invention. The artwork already said what needed saying.