Daniel Boulud

Daniel Boulud

Client: Daniel Boulud & Dinex Group

Client: Daniel Boulud & Dinex Group

Project Scope: Culinary Storytelling, Brand Imagery

Project Scope: Culinary Storytelling, Brand Imagery

Year: 2022

Year: 2022

Project Overview: At the invitation of Dinex Group and Chef Daniel Boulud, I developed a visual narrative that reimagined traditional culinary photography. Moving beyond plated compositions, I focused on the environments, tools, and people that shape the guest experience—capturing the choreography, intimacy, and craft behind the scenes. Photographed across Daniel, Le Pavillon, and Le Gratin, the series offers a cinematic perspective on modern luxury—rooted in tradition, culture, and care.

Project Overview: At the invitation of Dinex Group and Chef Daniel Boulud, I developed a visual narrative that reimagined traditional culinary photography. Moving beyond plated compositions, I focused on the environments, tools, and people that shape the guest experience—capturing the choreography, intimacy, and craft behind the scenes. Photographed across Daniel, Le Pavillon, and Le Gratin, the series offers a cinematic perspective on modern luxury—rooted in tradition, culture, and care.

A visual narrative reimagining the culinary world of Chef Daniel Boulud through photography, capturing the behind the scenes.

A visual narrative reimagining the culinary world of Chef Daniel Boulud through photography, capturing the behind the scenes.

In 2022, at the invitation of Dinex Group and Chef Boulud, I stepped away from traditional plated imagery to tell a more human and immersive story. My lens focused on the environments, the tools and the people who shape the experience, revealing the choreography and craftsmanship that define his restaurants.

Photographed across three of Boulud’s New York establishments — Daniel, Le Pavillon and Le Gratin — the series reflects a quiet intimacy and cinematic tone. It presents a modern expression of luxury rooted in tradition, culture and care.

Chef Daniel Boulud and Dinex Group

Chef Daniel Boulud and Dinex Group

Founded by Michelin-starred chef Daniel Boulud, the Dinex Group is a globally recognized hospitality company that operates some of the world’s most acclaimed restaurants. Headquartered in New York City, the group includes iconic destinations such as Daniel, Le Pavillon, Bar Boulud, and Café Boulud, along with international outposts and gourmet partnerships.

Chef Boulud is celebrated for his refined take on French cuisine, grounded in tradition yet constantly evolving. With a career spanning decades and accolades that include James Beard Awards and Michelin stars, he remains a defining figure in modern gastronomy and luxury hospitality.