Shot for Urban Outfitters, this series captures the raw, kinetic energy of city life through a youth-driven lens. As the photographer, my role was to distill movement, attitude, and authenticity into a cohesive visual narrative that feels editorial yet lived-in.
From subways to rooftops, the backdrop of urban infrastructure gave space for styling and character to speak. The work is fast, candid, and intentionally imperfect, mirroring the spontaneity and self-expression that define UO’s brand culture.
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