What began as a logistical bottleneck became an opportunity to redesign the membership experience from the inside out.
City Guides were destination guides created annually by Quintessentially for their ultra-high-net-worth members. Distributed as static PDFs via email, it posed operational challenges for internally and fell short of delivering the seamless experience members had come to expect. I saw an opportunity to redefine this touchpoint into a digital experience that empowers the concierge team, engages members, and lifts up the Quintessentially Brand.
Discover
Every experience is handpicked by editors and vetted by lifestyle managers—filtered by occasion, mood, and what’s culturally relevant now. From date-night restaurants to rooftop art shows, Discover presents each listing with intention, not algorithm.
Noted
Noted is the editorial soul of Passbook—curated for members who value perspective as much as access.
Inspired by print, refined for screen, Noted offers seasonal stories, cultural previews, and insider lists with the discretion and elegance of a luxury publication. From private gallery openings to fashion dispatches, every piece is selected for relevance—not volume.
Concierge
Concierge Chat brings human connection into the interface—bridging high-touch service with digital precision.
Members message directly with their lifestyle manager through a discreet, elegant thread. Smart prompts make it effortless to ask about restaurants, RSVPs, or gallery openings. Behind the scenes, Passbook captures context, confirms preferences, and supports response continuity—so the member never has to repeat themselves.
Passbook
Passbook is the member’s private hub—organizing every detail of their lifestyle in a single, elegant interface.
From upcoming reservations and saved favorites to tier benefits and concierge preferences, Passbook replaces email clutter with calm, curated clarity.
It’s not a profile. It’s a memory vault—designed for discretion, speed, and personalized service.
For the concierge team, it’s a quiet partner: surfacing context, capturing preferences, and allowing them to serve with precision.
For the member, it’s simply this: everything they care about, always one tap away.
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